Salesforce has integrated the technology into its popular customer-relationship-management (CRM) platform.
3 “Government of Iceland: How Iceland is using GPT-4 to preserve its language,” OpenAI, March 14, 2023. The government of Iceland has partnered with OpenAI in its efforts to preserve the endangered Icelandic language. 2 Hugh Son, “Morgan Stanley is testing an OpenAI-powered chatbot for its 16,000 financial advisors,” CNBC, March 14, 2023. Financial services giant Morgan Stanley is testing the technology to help its financial advisers better leverage insights from the firm’s more than 100,000 research reports. Generative AI use cases are already taking flight across industries. This flurry of excitement isn’t just organizations kicking the tires. 1 Guido Appenzeller, Matt Bornstein, Martin Casado, and Yoko Li, “Art isn’t dead it’s just machine generated,” Andreessen Horowitz, November 16, 2022.
Stability AI’s Stable Diffusion, which can generate images based on text descriptions, garnered more than 30,000 stars on GitHub within 90 days of its release-eight times faster than any previous package. Facebook had to wait ten months and Netflix more than three years to build the same user base.Īnd ChatGPT isn’t alone in the generative AI industry. It took Apple more than two months to reach the same level of adoption for its iPhone. In just five days, one million users flocked to ChatGPT, OpenAI’s generative AI language model that creates original content in response to user prompts. This article is a collaborative effort by Tobias Härlin, Gardar Björnsson Rova, Alex Singla, Oleg Sokolov, and Alex Sukharevsky, representing views from McKinsey Digital.
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